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The CDA Group is centered on two leisure businesses: the operation of ski areas and of leisure parks.
Ski area activities account for 55% of sales and are concentrated in one season (from December through April) in one geographical area (the Northern Alps).
The family leisure activity (45% of sales) helps to balance the seasonal nature of our operations because most of the sales of this activity are derived between April and September and in a wider geographic zone encompassing the North and West of France as well as Germany, Belgium, Holland, Switzerland and England.
| Annualized data |
Ski areas
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Leisure Parks
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| Annual consolidated
sales at september 2007 in € million (2) |
278,2
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225,7
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| Number of visits annually
in millions |
14,1
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9,5
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| France |
12,2
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4,7
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| Abroad |
1,9
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4,8
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(1) Le CA correspondant aux visites de Chamonix, Courmayeur, Verbier et Riederalp n'est pas compris dans le CA consolidé du Groupe (sociétés mises en équivalence).
(2) Comprend Verbier, Saas Fee, Riederalp et Courmayeur
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In all, at the end of september 2007, the Group hosts nearly 24 million visits on its 35 sites in seven countries: France (71% of total visits), Switzerland (7%), Holland (8%), Belgium (8%), Germany, Italy and England. This makes us one of the leading players in the leisure production industry in Europe, ahead of the English company Tussauds / Merlin and Disney Europe (respectively, 30 and 15 million visits).
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The Group's operating companies equip, maintain and operate ski areas. This means they take charge of the skier's ascent (lifts) and descent (trail maintenance, grooming, snowmaking, except at Tignes and Les Menuires where these operations are carried out by the townships) and for ticketing (ticket booths, waiting lines). Whatever form the operating companies take-long-term concession contracts in France, or direct ownership of facilities in Italy and Switzerland-it is always the operating company that is responsible for its own results. Receipts are from the sale of lift tickets giving access to lifts. Related expenses include outlays for facilities, personnel, taxes and local fees and royalties, as well as current operating expenditures (maintenance, energy, etc.).
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Among the Group's many competitive advantages, the strongest are thepositioning of its resorts and its organizational structure.
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Compagnie des Alpes has selected large-scale European resorts with international renown. These resorts often have a lodging capacity of more than 25,000 beds.
. High altitude provides the best chance for abundant, quality snow coverage. All of the Group's ski areas are situated above 3,000 meters (9,900 ft) (Saas Fee is at 3,600 m - 11,880 ft). Thanks to this high altitude, the Group's resorts are less affected by low snowfalls than lower-altitude resorts.
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. The size and diversity of CDA's ski areas
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| Key figures for
Group ski area operating companies |
| Skier
days (in thousands) |
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2004/05
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2005/06
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2006/07 |
| Paradiski (La Plagne, Les Arcs, Peisey) |
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4 566
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4 610
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4 519
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| Espace Killy (Tignes) |
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1 570
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1 542
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1 527
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| Les Trois Vallées (Les Menuires, Méribel) |
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2 503
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2 553
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2 428
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| Stations de Haute Savoie (Flaine, Giffre, Chamonix) |
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2 289
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2 497
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2 417
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| Serre-Chevalier |
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1 330
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1 345
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1 312
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| Sub-total
France
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12 258
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12 547
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12 203
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| Italie (Courmayeur) |
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364
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385
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331
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| Suisse (Verbier, Saas Fee, Riederalp) |
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1 568
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1 558
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1 587
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| Sub-total
Abroad
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1 932
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1 943
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1 918
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| TOTAL
ski area operating companies |
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14 190
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14 490
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14 121
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| Sales
(€ million) |
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2004/05
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2005/06
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2006/07 |
| Paradiski (La Plagne, Les Arcs, Peisey) |
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110,0
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108,3
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111,9
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| Espace Killy (Tignes) |
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39,3
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39,2
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40,2
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| Les Trois Vallées (Les Menuires, Méribel) |
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55,3
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57,3
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56,2
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| Stations de Haute Savoie (Flaine, Giffre, Chamonix) |
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79,0
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82,1
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90,0
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| Serre Chevalier |
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23,3
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25,4
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25,5
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| SUB
TOTAL
France
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307,0
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312,3
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323,8
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| Italie (Courmayeur) |
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8,3
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9,4
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8,4
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| Suisse (Verbier, Saas Fee, Riederalp) |
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50,8
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51,2
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51,9
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TOTAL
Abroad
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59,1
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60,6
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60,3
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| TOTAL
ski area operating companies |
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366,1
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372,9
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384,1
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CDA ski areas have invest on average 20% of sales, or 80% of cash flow. Compagnie des Alpes estimates that optimal capex would be at between 15% and 18% of sales
on average and 65% of cash flow. Staying at less than 15% can lead to the obsolescence of equipment over the medium and long term, on the other hand, going consistently above the 20% mark impedes the sustainable profitability of capital expenditures.
The Group's capital expenditures are focused on providing a more comfortable ascent and improving productivity. About 60% of the Group's capital expenditures in ski areas go towards ski lifts. This percentage has been declining in favor of expenditures to improve trail and snow quality: slope modifications and grassing, snowmaking installations and grooming currently represent around 25% of expenditures. The latter expenditures help reduce the effects of weather variations and climatic trends.
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| Strategic priority
of ski areas |
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Compagnie des Alpes intends to reinforce its position as world leader in ski area management by pursuing the strategies that have made it successful since the very beginning:
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Supporting organic growth, foundation of the Group’s profitability. Organic growth is created half through volume (number of skier days) and half through average sales prices.
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Pursuing the acquisition of European ski resorts, especially in Switzerland. In 2007, CDA'Group took control of STVI (Val d'Isère) and stakes in 3 other ski resorts in France, thus strengthening its network.
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Reinforcing the Group’s industrial capacities by taking advantage of synergies, including marketing synergies, and by reducing the costs of purchasing and Capex.
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Compagnie des Alpes manages single-day leisure parks sites. It offers three main types of activities: theme parks, nature and animal parks and tourist attractions. All of these leisure facilities have the same vocation: to create moments for sharing fun and emotions among members of the same "tribe".family, friends, business associates.Though their vocation is shared, each site cultivates its own personality, firmly entrenched in the culture of the regions in which it operates.
The Group follows a steady and continuous growth policy:
Through site acquisitions in France and Europe. The last acquisition was in may 2006 of five parks in Europe included four operated under the Walibi brand.
Developing the sites which they operate and manage.
The Group stands out from other operators in Europe because its leisure sites are very different from one-another and in harmony with their regional environments. It strikes a balance between standardized management methods and the diversity of the individual brands.
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In order to carry out this strategy of growth through acquisitions, Grévin & Cie Group has acquired extensive experience in the management and development of leisure sites as well as in acquisition and repositioning.
The Group has put together a multi-skilled team that is unique in Europe.
Today, its recognized strengths are rigorous management, creativity and experience in relaunching leisure sites.
Key
data on the Group’s family leisure companies
(in annual figures) |
| Visits
(‘000) |
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2004/05
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2005/06
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2006/07 |
| Parc Astérix
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1 796
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1 697
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1 622
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| Musée Grévin
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693
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682
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763
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| Autres parcs français
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1 430
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2 173
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2 337
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| Sub-total
France
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3 608
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3 919
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4 552
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| Total Pays-Bas
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1 072
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1 642
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1 919
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| Total Belgique
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0
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1 227
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1 988
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| Total autres pays
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959
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924
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933
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| Sub-total
Europe (hors France)
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2 031
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3 793
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4 840
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| Total leisure
parks |
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5 950
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8 345
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9 562
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| Sales
( million €) |
2004/05
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2005/06
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2006/07 |
| Parc Astérix
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67,3
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65,7
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63,1
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| Musée Grévin
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9,0
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9,1
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10,4
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| Autres parcs français
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20,9
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37,9
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41,5
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| Sub-total
France
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97,3
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112,6
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115,0
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| Total Pays-Bas
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21,4
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37,9
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47,6
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| Total Belgique
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0,0
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28,7
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44,2
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| Total autres pays
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18,0
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17,6
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18,9
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| Sub-total
Europe (hors France)
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39,4
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84,2
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110,7
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| Total
leisure parks |
136,6
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196,8
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225,7
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It is necessary to make investments to maintain the competitive quality of sites to continue to attract the public. On average, this amounts to 12% of sales of the family leisure division.
These investments serve three purposes:
Investing maintenance.
Investing in attractiveness: especially to attract visitors or to entice them to return; sometimes, too, in order to increase prices or to lengthen the time and amount of money spent per visitor.
Gaining new customers: whenever the market allows, investments in capacity make it possible to attract new visitors, or to create new commercial activities.
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| Leisure parks's artistic creativity |
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The success of a family leisure site depends mainly on the quality of its attractions and shows. Les Productions du Parc design and create the attractions, sets, stages, shows, and atmospheres of sites. Les Productions du Parc are a talent coordinator: working in a network and put together and manages teams of talents adapted to each project.
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| Strategic priority
of leisure parcs |
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Group Market developments have given Group the opportunity to capitalize on its corporate vision of original leisure sites entrenched in their local traditions in order to impose its business model and become the reference for the European market. By accelerating its strategy of growth through acquisitions, the company's aim is to become the market leader.
In order to accomplish this, today the Group is implementing the following strategy: realizing the potential of existing sites while improving both the value for money and the profitability of its sites; acquiring other sites in Europe.
Enhancing the value of a site and its attractions makes it possible to employ a more dynamic pricing policy. The value of sites is enhanced through applying our management expertise while maintaining the individual personality of the site.
Acquiring existing sites is a good way to develop added sales without assuming much risk. Each purchase is made based on reported past results.
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